In an interview with the Associated Press, lead singer Dan Reynolds described the creative process behind the album and its cover:
You can’t really tell if it’s a sunset or a sunrise, and then there are two people kind of separated standing in front of it. That really kind of sums it up thematically when I listen to it. Is the beginning of something new, or is this the end of something? And the sunset and the sunrise always kind of feels that way to me. It could be either/or.
Source: https://en.wikipedia.org/wiki/Loom_(Imagine_Dragons_album)
